Full-Service Cattle Sales & Marketing. Serving Nevada and surrounding states.

Feeder Sale on Friday September 19, 2025
Gotta pinch yourself to make sure it’s not a dream. These prices are wild. It’s about damn time the ranchers get paid for the decades of hard work. It would be cool if the government would stop handing out subsidy checks and just fix our broken market system so these producers could get their share of the $beef dollar on a consistent basis.
A lot of yearlings yesterday, which sure are fun to sell. I grew up on a ranch that idled those weaners through the winter on grass hay and then turned them out in early April. I always enjoy seeing those big ol scale mashers. That’s one of the reasons I want to help USDA Secretary Brooke Rollins understand that the 30 month rule needs to go away. Trump administration says it wants ranchers in the west to start using these allotments again. The USDA has to stop punishing producers for building better tasting and more nutritious beef if they want us to run more yearlings. The 30 month rule was a result of Mad Cow Disease in Canada 22 years ago and is only in place in the name of export to Asian markets. We don’t have enough cattle in America to feed our own citizens so let’s stop worrying so much about Asia. Especially since those export dollars don’t trickle down to the producers anyway. We are exporting our best beef products, importing junk and then lying to the American consumers and calling it product of the US.
One thing I have really noticed since the Mexican border has been closed due to the New World Screwworm, is the drastic increase of demand for crossbred cattle. I got a call yesterday morning and the buyer specifically said “I need Mexican cattle without the M brand”. Point is putting domestic cattle herds over imports directly affects the American producers bottom line overnight. We can especially see it in these bigger Feeder Sales. Loads of these crossbred cattle leaving Nevada this morning headed to Southern California. I love it!
Hopefully some exciting news coming from USDA and DOI very soon on several points that affect and benefit American cattle producers and farmers. The Trump administration is calling it the announcement of the Golden Age of Rural America. They plan to come out west to do this announcement and word is they are going to do it at Nevada Livestock Marketing in Fallon, Nevada. Somewhat similar to the two Ranchers for Trump rallies we had in 2020 and 2024.
We will keep all of you updated as things progress. The tentative dates are October 22 or 23rd. If it truly happens here at the salebarn we hope thousands of producers will show up to listen and support this America First President and administration. We have gotten several lambs and beef processed and plan to throw a big BBQ and hope you can join us. Stay tuned!
Our next Feeder Sale was scheduled for the 3rd Friday in October but could possibly be moved to the week of the Golden Age of Rural America announcement. We will keep all of you updated. P.S. We will be looking for volunteers again to help with this event IF it comes to fruition. Thank you for your attention to this matter!
Regular sale starting at 12:00 P.M. on Wednesday, September 24, 2025.
If you can’t make it be sure to tune in at DVAUCTION.COM.
We had a meeting with a small group of independent ranchers from the west with USDA Secretary Brooke Rollins in Washington DC. Our focus was on public land grazing but had the opportunity to talk about our broken beef system and this unbelievable wolf situation as well.
If you have cattle you want to consign please send videos/pictures and information to 661-305-2699. We will get them advertised for you on Facebook.
If you have any questions about vaccines and timing of vaccines, please don’t hesitate to call me 775-.217-9273.
Thanks to our awesome crew, sellers and buyers! Hope to see you in Fallon soon!!

ALL REGULAR SALES BEGIN AT 12:00 NOON
Our sales can be seen live at www.DVAUCTION.COM
Jack Payne, Owner and Operator of Nevada Livestock Marketing, LLC in Fallon, NV also serves as the Regional Director for California and Nevada at the U.S. Cattlemen’s Association. |